• Typography
• Illustration
  

• Sketching
• Art in Adobe Illustrator
• Menu Design in Adobe InDesign

The design employs a minimalist approach, using line illustrations of fresh produce and an sharp typographic hierarchy to reflect the brand's focus on healthy, vegan offerings. To create a visually appealing and easy-to-read menu design that reinforces the brand’s identity as a modern, health-conscious café. The design aims to capture the essence of fresh, organic ingredients while maintaining a clean and professional aesthetic.

Explored design trends in organic and health-focused restaurants. Identified the need for a clean layout with botanical illustrations to represent fresh produce. Chose a two-page design with an emphasis on symmetry and balance. Included sections for branding, locations, hours, and sponsorships on one side, with space for potential menu items on the other. Hand-drawn, vector-based line illustrations were created to depict ingredients such as tomatoes, peppers, broccoli, and almonds. Used green outlines to symbolize freshness and eco-friendliness. The logo and café name were placed prominently for brand recognition. A mix of bold and regular fonts in green and black was used to create a clear typographic hierarchy. Incorporated sponsor logos (Perrier and Beyond Meat) at the bottom without overpowering the main design. Added a QR code for easy access to the café’s website or digital menu. Ensured consistent spacing and alignment for a polished look.

Balancing the intricate illustrations with legibility and clean white space. Maintaining brand identity while integrating sponsor logos. Opted for a subtle illustration style that enhances rather than distracts from the text. Positioned sponsor logos at the bottom in smaller sizes to preserve the brand focus. The final menu design is both functional and visually striking, appealing to customers who value health, sustainability, and modern design. The minimalist approach ensures a pleasant user experience while reflecting the café’s commitment to quality and freshness. This project showcases how thoughtful design can elevate a simple menu into a branding opportunity. The combination of custom illustrations, clean typography, and strategic layout reflects the café’s unique identity and values.