• Typography
• Digital illustration
  
• Packaging Design

• Research
• Photoshop Mockups
• Vectors
• Design in Adobe Illustrator

This project involved creating a sustainable and user-friendly packaging design for the iconic Jos Louis snack cakes. The primary focus was on reducing waste and incorporating environmentally friendly materials while maintaining the brand's vibrant and recognizable identity. To redesign the Jos Louis packaging with a focus on sustainability, customer convenience, and aesthetic appeal. The goal was to develop a packaging solution that aligns with the brand's values and enhances the user experience.

Analyzed the Jos Louis brand identity, colour palette, and existing packaging to ensure brand consistency. Brainstormed ideas for a biodegradable and recyclable packaging design. Considered practical usability, including the structural design for ease of carrying and disposing of the packaging. Incorporated compostable, recyclable materials for individual cake wrappers, enabling consumers to discard all components responsibly. Maintained the brand's signature red and yellow colour scheme and playful typography to create an engaging and recognizable look. Designed a sturdy, compact box with a handle for portability, incorporating a window to showcase the product inside‍

The redesigned packaging was praised for its innovative approach to sustainability and its alignment with consumer demand for eco-friendly products. It successfully reduced material waste and provided an aesthetically pleasing, practical solution that resonates with Jos Louis' audience. This project highlighted the importance of combining environmental consciousness with design aesthetics. It was a valuable exercise in understanding sustainable materials and their application in real-world packaging design.